![]() Next, the book is divided according to the functions that images may fulfill in the public relations. Then I point out the affordances of images in PR (Part II). The first is the methodological part, in which I place the subject of work on the basis of media studies, but also social communication, and more precisely communication of the organization. The monograph is divided into four main parts, with an accompanying introduction and ending. The times of ubiquitous images enable communication professionals to innovate perception management and to increase the effectiveness of public relations. The following questions will be discussed: What attracts attention in the media sphere considering visual messages inspired by PR activities? What allows to evaluate, and according to what categories, the informative variables, persuasive variables and aesthetics of the visual organizational communication? In this book demonstrate that one may think about public relations in a creative way and open-ended to the application of various scientific paradigms. I will look at PR, the theory and practice of organizational communication through the lance of visual activities. The aim of the book is to search for and demonstrate the impacts on public relations of the chosen. In this book, I propose to broaden the way of public relations analysis, and precisely to change the optics of this observation. In order to compile the characteristics of institutional communication in the era of the triumph of visual media culture, a complex of scientific fields was selected.
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